Olivier Gergaud is Professor of Economics at KEDGE Business School (Bordeaux campus) and affiliate researcher at LIEPP in Sciences Po Paris. He holds a Ph.D. from the University of Reims, 2000 and an accreditation to supervise research from Sciences-Po Paris, 2009. His research areas are Cultural Economics, Wine Economics, Sports Economics, Economics of Pro-Social Behavior and Restaurant Economics. He has been visiting professor at different European (Sciences Po Paris, Université Libre de Bruxelles) and North American universities (NYU, UCLA, HEC Montréal). He has been awarded several prizes including the President's prize during the 12th International Conference of the Association for Cultural Economics International (ACEI) and a Certificate of Merit for his Ph.D. from the French Economic Association. Olivier Gergaud has published several papers on different topics in applied economics, some of which appeared in international journals such as Economic Journal, Economic Inquiry, Journal of Portfolio Management, Family Business Review, Journal of Economic Behavior and Organization, Oxford Bulletin of Economics and Statistics, Journal of Wine Economics, Journal of Cultural Economics and got substantial coverage in the media (e.g., The New York Times, The Guardian, The Sunday Telegraph, The Washington Post, The Los Angeles Times, Financial Time, Le Monde, France 2, France 5, RFI, etc.). In addition, he serves on the Editorial Advisory Board of the Journal of Wine Economics and on the Editorial Board of the Journal of Prediction Markets.