From a resilience perspective, the wine tourism sector constitutes a complex socio-ecological system which integrates both tangible and intangible elements of agriculture, manufacturing and the service industry, including: wineries, vineyards, wine festivals and shows; hospitality infrastructure and dining facilities; human resources; policy and institutional arrangements; as well as territorial features. The interrelatedness and diversity of these components renders wine tourism particularly vulnerable to a multitude of issues, affecting both supply and demand. Drawing on results from a recent study, this presentation will address the factors associated with the ability of the wine tourism system to deal with current and emerging threats. Research was undertaken with a diverse group of key stakeholders and national experts of the wine and tourism industry. Thematic analysis revealed a set of challenges centered around three main categories, namely, economic, social and environmental. It is upon the second group of factors that this presentation will focus.
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